Genius Advirtising: Nissan Altima Easy Fill Tire Alert

     Love this commercial. I love how Nissan took everyday scenarios, wove them into a skit, and then  used them to illustrate the technology they're marketing. It makes the whole 30 second package feel applicable and useful to the consumer. The beauty of it all comes from how inappropriate/potentially devastating the scenarios could have been to the actor without the little nudge he receives before he steps over the line. Take a look:

     Now lets address the elephant in the room. How pathetic is it that Nissan is actually paying money to market a system that beeps to let you know when your tires are full? Has our society really come to this? Are we seriously that lazy? Anyone with at least a somewhat decent understanding of how an automobile works should be able to read a tire and figure out what the optimal PSI is for their vehicle. Almost any gas station in the world will sell you a tire gauge and all you have to do is press it down onto the valve and, voila! It tells you what PSI your tire is at. Simply add or let out air to properly adjust. The entire process from start to finish takes approximately 3 minutes. This little beep gizmo must save people an entire minute of precious time. You must either a) have a serious reoccurring issue with leaking tire pressure (and havnt figured out how to fix it on your own) or b) must be incredibly hurried to the point where those 60 seconds are going to be make it or break it on your journey. 

     While I think the actual device the advertisement is marketing is stupid, the commercial still works. It's still enjoyable to watch and as a result, it reflects positively on Nissan. While it doesn't necessarily make me want to go buy a Nissan Altima outright, it does make me appreciate Nissan for this effort.  At the very least it separates Nissan from other competitors, enough so that I specifically remembered their advertisement and chose to write about it days after I first saw it. In a world of terribly boring commercials, thats all you can ask for. Well done Nissan.