In his journal on August 5th, 1851, Henry David Thoreau wrote "The question is not what you look at, but what you see". This sentiment can be used to interpret literally anything and everything in the world we live in. Perspective is the key difference between any two people in a given situation. It can also have quite a motivating effect on people based on how they see things. Our very country was founded on principles that differed from England due to how each side saw things.
I love this marketing campaign because it's all about perspective; it perfectly illustrates the idiosyncrasies that come with flying commercially. While many of us patiently put up with these frustrating situations when flying, JetBlue has very cleverly used their unappealing nature to promote their airline and convey to the consumer that this issues won't present themselves to you on their flights.
It's all in the perspective of the individual. The advertisement is simple, enjoyable, even funny (at the expense of the unassuming participants). I appreciate the use of unknowing participants in commercials like this because their reactions are not scripted and very accurately highlight the issues that the average person would also identify. The same type of tactic can be used to convey a positive reaction, such as in recent Febreeze marketing campaigns. Check out these three examples and appreciate JetBlue's creativity:
No comments:
Post a Comment