Tuesday, July 8, 2014

Passion + Innovation = ?

Mighty Car Mods is a popular series that features two Australian friends who build and restore cars in their spare time. Their work features Do-It-Yourself (DIY) videos, performance builds and themed projects like the one showcased below. US viewers may find their vehicles largely unfamiliar because the market is so different from what we see here in America, and because a large part of their style is influenced by neighboring Japan.

What I think has driven the popularity of the series is a) their charismatic personalities and b) the undisputed passion that they have for cars. Furthermore, they are absolutely not afraid to think outside the box and create something that would have many people scratching their heads. Take a look:



On the subject of passion, it should be noted that the duo use music that they themselves have created and produced. It is my understanding that both of their professional careers are actually within that industry and what lead them to being introduced years ago.

Their side project has developed into an incredible platform to showcase their talents seems to be beneficial to both careers. It was just announced that Moog was taped by Audi to make a track for one of their recently released promotional videos touting the new A3.

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